Music Review // ROKI "Natural"


https://music.youtube.com/watch?v=-6jwoBTIq2k&si=F4E4Zfbn8LuNueuz


ROKI has created a radio friendly pop song with "Natural" that also feels like it can cross boundaries into R&B / soul as well as that coffee house sound.   This reminds me a bit of Norah Jones but I'm not sure who else it compares with.   There's this smooth way about the verses but then horns kick in and the chorus really livens up.

The song itself seems to be about how things done naturally turn out to be the best.  This is true and I think it's something we all need to learn about in life.   If you're someone on socially media who has tons of followers but little interaction, we all know you paid for those bots to follow you.  The way you can organically grow a following is much better and I'm sure most artists would rather have ten people really love their music than ten thousand bots not capable of caring.

But this song also has a distinct sense of being about a relationship.   With lines like: "We got time / Take it slow" it can demonstrate how people do tend to rush into things.  There are certain moments, certain milestones within a relationship that happen and when we try to force them it just doesn't make them as special.   Taking the time and letting them happen naturally is much more precious.

"Natural" as a song is just a wonderful piece of music.  You can put this on while you dance around the kitchen in your socks doing the dishes.  But if you really want to explore the depths of the sound and the lyrics, they are here for you.  I don't think everyone will do it because the world remains largely fake and rushed, but for those who do, they will find something special in life. 


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