Interview # 2 2 0 // UNFITS

1) With the name "Unfits" what do you feel like you are not fit for?

Every occupation in life seems to be held by the individuals who don’t necessarily have the best qualifications for it. Many fans we talk to have told us they had a dream, but, didn’t feel like they were qualified enough for it. The truth is, no one is qualified supremely to be anything. It’s not like Isaac Newton was qualified to be the father of physics, or Hugh Hefner was qualified to be an icon magazine publisher, or Mick Jagger is qualified to be a front man of the greatest band. So being unfit is actually more normal than you think. It’s everyone and it gives you permission to be who you are unapologetically. 

2) How would you describe your sound to someone who has never heard it before?

Dark alternative pop music with twisted lyrics. Or perhaps as Kurt Cobain used to say, radio friendly unit shifters. But, streaming friendly unit shifters. Our genre is absolutely trans streaming friendly unit shifters. 

3) When you were homeless you said that music saved your life.  Do you feel like even if people cannot relate to you in the way that exact way that they will on some level because music has that magical power of saving lives?

Music is the ultimate baptism into a new perspective. I have counted so far 80 people who have tattoos from our influence. Online people are always DMing us and sharing how a specific song moved them. Music is the only thing that actually matters and everything else is just details. 

4) Do you feel like there isn't enough importance placed on music videos in 2020?

I feel the opposite of that. Some of the best music videos have came out in our era and 2020 is no exception to that. The visual art form is almost equally as important as the audio at this point. Visual expression can enhance the music in ways that listening to it passively never could. I am currently working with a team of Cinema 4D and motion graphics teams in directing sci fi visuals for our next video.  

5) People do tend to think that technology is hindering art, but you try to find the connection between the two.  How do you feel your music represents that technology can still help mold and shape art?

I must admit that I am biased. I love technology. Technology to me is simply a way to be more efficient, expressive and evolved. That said, tech doesn’t hurt or help a bad song. And if a song is good all you have to do is get out of the way of it. 

6) Having a background in rap but also a rock sound (and the pop) do you ever feel like there will be another soundtrack similar to that of "Judgment Night"?  How do we make that rock/rap crossover happen in a non-comical way?

I believe all genres will simply fall into one of two categories. You will have “known” music that has an audience. And, you will have unknown music that doesn’t have an audience yet. All music will be in either a popular music river, or an unknown music river online. The goal then of an artist is to do what they like without needing to even think about a genre or a category. 

7) What are your thoughts on physical music? Would you ever see your music being released as a cassette?

It might be cool to do that as a throw back. Not sure how I would even play a cassette though. I honestly don’t even know what a cassette looks like. 

8. You have one song out right now called "Satisfy Me".  Are there plans for the next single or an EP or LP?

We recorded our whole album in demos already and we are working with a number of producers like Emile Haynie on the finished production. I am equally excited to direct a visual component for every song to continue the simulation world we have established with “Satisfy me.” 

9) If you could play a show or go on tour with any other artist, who would you want it to be and why?

Abel Makkonen Tesfaye because he is like the last rockstar of our generation. I love showmanship and creating worlds of experiences for fans to get lost in. 

10) Final thoughts, shout outs, etc... ??

I would like to give a shout out to my future self ten years from now. Thanks for not quitting when your bank was empty, when your coffee was bad, when your relationships ended, when life was dark and when times were rough. I appreciate you doing what you had to do in order to keep moving forward and living a life independent of the rules society dictates. Really appreciate that.


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